– Global Website

Tres Generaciones Tequila (Beam Global Spirits & Wine),  2009-2010

“History & The Next Generation”

Tres Generaciones, a super-premium and heritage-rich tequila needed to not only tell its story but also connect with today’s tequila aficionado in an impressive, powerful manner.

We worked with Tres Generaciones to develop the concept for their first ever global website, dubbed the “Family Tree” which takes visitors on a journey from the start of the Sauza family legacy through recognition of the modern day tequila drinker. From the time you enter the site sets up a journey from the roots of the family story, into the product, three variants, recipes and into the modern day recognizing successful professionals and showcasing branded events.

Check it out at Homepage

"Family Tree"

Tres Generaciones Variants - Plata, Reposado & Anejo