This Company Thinks It Can Get You To Pay Thousands Of Dollars For Solar On Your Roof

The past few years have been undeniably depressing for anyone interested in clean energy; Solyndra was the most well-publicized failure, but it was hardly the only one. One of the only bright spots has been in the home solar industry, where solar leasing companies like SolarCity and SunRun have convinced homeowners that they can save money on their electric bills (and feel good about themselves) by leasing home solar arrays for a low monthly cost. In California, two thirds of new home solar systems are leased, compared to 93% purchased in 1997.

Kiwi JuiceBox

Kiwi, a San Francisco-based solar startup wants to make a dent in the trend by convincing homeowners that it’s worth it to buy a photovoltaic system and part with their many thousands of dollars. The hope: that convenience and good marketing are enough to get them to do it.

The past few years have been undeniably depressing for anyone interested in clean energy; Solyndra was the most well-publicized failure, but it was hardly the only one. One of the only bright spots has been in the home solar industry, where solar leasing companies like SolarCity and SunRun have convinced homeowners that they can save money on their electric bills (and feel good about themselves) by leasing home solar arrays for a low monthly cost. In California, two thirds of new home solar systems are leased, compared to 93% purchased in 1997.

Kiwi, a San Francisco-based solar startup wants to make a dent in the trend by convincing homeowners that it’s worth it to buy a photovoltaic system and part with their many thousands of dollars. The hope: that convenience and good marketing are enough to get them to do it.

The past few years have been undeniably depressing for anyone interested in clean energy; Solyndra was the most well-publicized failure, but it was hardly the only one. One of the only bright spots has been in the home solar industry, where solar leasing companies like SolarCity and SunRun have convinced homeowners that they can save money on their electric bills (and feel good about themselves) by leasing home solar arrays for a low monthly cost. In California, two thirds of new home solar systems are leased, compared to 93% purchased in 1997.

Kiwi, a San Francisco-based solar startup wants to make a dent in the trend by convincing homeowners that it’s worth it to buy a photovoltaic system and part with their many thousands of dollars. The hope: that convenience and good marketing are enough to get them to do it.

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